Everything you need to build your CPG brand
Guides, tools, and playbooks for CPG founders — finding retail buyers, cold outreach, pricing and margins, and getting your brand onto the right shelves.
Overjoy Alternatives for CPG Brands (2026)
Overjoy is a wholesale CRM you run yourself. If you want the outreach actually done for you, here are the alternatives — and when to stay put.
ReadOpener Alternatives for CPG Brands (2026)
Opener runs your outbound as a done-for-you team on commission. The alternatives if you'd rather keep control and pay a flat fee — and when to stay.
ReadHow to Make a Wholesale Line Sheet Buyers Actually Order From
What a CPG line sheet needs — SKU/UPC, wholesale + MSRP, case pack, MOQ, terms — how to lay it out, line sheet vs sell sheet, and a free generator.
ReadRetail Margins, Slotting & Pricing for CPG: How the Money Really Works
The cost-to-shelf waterfall, margin vs markup, distributor cuts, slotting and your real contribution margin — with a free calculator to run your own numbers.
ReadHow to Pitch Retail Buyers (and Actually Get the Meeting)
Who to pitch, the cold email that books a meeting, the line sheet, timing, follow-ups, and deliverability — the complete CPG playbook.
ReadHow to Find (and Actually Reach) Retail Buyers for Your CPG Brand
The stage-by-stage playbook: independent stores vs big chains, how to reach the real decision-maker, and how to run the outreach at scale.
ReadBest Retail Outreach Software for CPG Brands (2026)
Split by the job you're actually doing — getting on shelves vs running the ones you've won — so you don't compare a cold-email tool to a shelf-audit app.
ReadYour first two meetings are free.
Tell Scout about your brand and a city. Scout finds the fits, writes the pitches, and books your first two buyer meetings on us.
- 70M+ places to get stocked
- Gyms, spas, clubs, hotels & more
- $2–3k recurring per door
2 meetings guaranteed